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Above the fold is a common website design term that describes the area that is visible before the user scrolls down the page. You have seconds to captivate your audience, which is why above the fold strategy is crucial to the success of your website. Here's how you should handle above the fold.

Showcase Your Logo

Include your logo at the top of the page. There's no need to overwhelm the composition with the logo, but be sure it's visible and legible. The logo should visually align with your navigation, so the user sees the logo first and menu items second. 

Maintain a Simple Navigation

Keep menu items to a minimum so you don't overwhelm the user. If your audience is confused with the choices in the first few seconds on the site, this will increase the chances of abandonment. That being said, titles for menu items need to be short and sweet. Avoid using language that is not intuitive since this may cause confusion as well. Using titles like, "Services" and "Blog" are familiar to the user and creates a positive user experience as a result.

Website mockup for MacKinnon Water Solutions

Website for MacKinnon Water Solutions by Design House Pembroke.

Incorporate a Call-To-Action

Users need elements to engage with, so having a call-to-action (CTA) that directs your audience towards your end-goal is crucial. In most cases, businesses want users to get in touch with them, so this messaging should be in a prime location. While it's important to drive home your goal, provide users with an alternate, less committal CTA for them to connect with you or learn more about what you can do to help them.

Eliminate the Welcome Message

Although it seems like a nice way to greet your audience, it does not align with good strategy. So, if you have a message in your hero image similar to "Hello, Welcome To Our Website," we encourage you to change this with a message that speaks directly to your audience and explains what you do in the simplest form.

Website mockup for Julabrand Design Co

Website for Julabrand Design Co. by Julabrand Design Co.

Remove Social Links

Best practice would be to keep social media links in the footer of your website. Including social links in a primary location, may distract users, take them off of your website and into the world of social media. Most businesses work hard to bring users to their sites, so keep them there to engage with your content.

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