2849 Petawawa Blvd, Petawawa Ontario

desk with ipad and iphone with floral rifle paper co phone case

Behind-the-Scenes

This is the less-curated, genuine version of you. It's important to remember to maintain a professional appearance, however showing a less serious side makes you more relatable to your followers. This makes it easier for people to connect with you on a real level.

Examples

  • Office tour
  • Work-in-progress
  • Out-of-office + vacation
  • Outfit of the day

Iphone mockup with photo of arc de triomphe in paris france and modern calligraphy

Promotional

Post content that showcases what followers can buy from you. Keep in mind that your followers are not interested in pushy, sales ads. They will likely engage at a higher level with a soft sell, personal message.

Examples

  • Products and services
  • Announcements
  • Contests
  • Specials or deals
  • Availability

Iphone mockup with photo of modern calligraphy mama bear tshirt

Personal

While demonstrating what you offer is crucial, your followers want to engage with a person. People love putting a face to a name, so getting yourself out there on a visual level, will make you more approachable. 

Examples

  • Candid moments
  • Holiday gatherings
  • Social events
  • Client stories

Iphone mockup with photo of julia mielke of julabrand with ipad

Educational

You are an expert in your field, so why not share a little but of knowledge? Don't give too much away in one post, just sprinkle all little bit of information here. This will keep followers around so they can learn more about you.

Examples

  • Blog posts
  • Industry tips and tricks
  • Video tutorial
  • FAQs

Iphone mockup with photo boho workspace including succulents and imac

Ready to kick your social media up a notch? Get started!

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