And neither is Google.
Don't get me wrong, I am always on Pinterest looking for inspiration. However, if I choose to add someone's photo to a mood board I am working on, I make sure I track down the original creator. If I can't find the original creator, I choose another photo that fits the vibe I am going for.
Pinterest is loaded with visual content. Some of it is uploaded by the original creator and some of it isn't.
There's no shame in featuring an artist's work on your social media feed. It can be a win-win for you and the artist. As a result, your feed looks pretty and the artist gets more exposure. Lots of accounts with large followings do this, including Anthropologie – one of my faves.
If you are just starting out with your social media journey, you may be in a position where photo content is not an abundance. I get it. If you are really digging the style of a local photographer you follow, an option would be to reach out to them and ask if you could use a few of their images. Remember, a win-win is key to a strong working relationship.
Platforms like Pinterest put artist's work out in the open. Users can take screenshots of the artwork or drag and drop it to their desktop. The easy accessibility diminishes how important crediting is.
Here are some ways you can credit artists online:
- Tag them in the caption.
- Tag them in the photo.
- Provide a link to their website.
- Repost from their profile.
Easy peasy, right? Simple efforts like these will be much appreciated by the creative community.
As your business grows, hiring a photographer to take photos for you that align with your brand could be a game changer for your social media presence. Another option would be to purchase stock photos or take a look at royalty-free photos.
The main takeaway – always give credit!