Your homepage is the most important page on your website since most users will land on this page first.
Designing your homepage layout can be overwhelming as most people want to share all the things on this page. It's important to remember that less is more. This will allow you to focus on the primary goal for your website. Having too much information on your homepage could negatively impact the user experience as visitors tend to abandon sites that demonstrate cognitive overload.
Let's break down the overall flow of a well-designed homepage and how to approach each item.
Above The Fold
Placing it at the very top of the page or on the left-hand side are the best positions as they are intuitive from a user stand-point.
2. Hero Image
Use this space to demonstrate your brand tone and provide insight into what you do. If your website has the functionality, a hero video could be a great engagement piece as another option.
3. Primary Call-To-Action (CTA)
A primary CTA directs the user towards your main goal and should be a common theme throughout the site. It's typically demonstrated as a button or link.
Never assume that users know the services you provide because they landed on your site. Spell them out in the clearest way possible.
Keep this section short – regardless of any extensive history. In an automated world, users love knowing that they are talking to actual people instead of a robot. If you have lots to say about you, create a page dedicated to your story and link to it from this section.
3. Social Proof
Social proof can be shown in many ways; written reviews, video testimonials and high-level partnerships.
4. Blog Posts
If you want to position yourself as an expert in your field, blogging is the best way to do so. It also provides users with a library of helpful information.
5. Free Offer
Everyone likes free stuff. Giving away a helpful resource in exchange for an email is a win-win. The visitor receives valuable information and you receive an email for marketing purposes.
6. Final CTA
Re-iterate what was showcased in the primary CTA above the fold. This drives your main goal home.
1. Contact Information
Provide info on how users can get in touch with you.
2. Social Profiles/Icons
Many are inclined to include this info above the fold. However, users may become distracted by clicking on an icon, enter the social media world and never look back.
3. Quick Links
Use the extra real estate in your footer (if you have it) for extra content you want your users to engage with. This can include shop products or other internal pages that aren't included in the main navigation.
Above the Fold should focus on the navigation, hero image and primary CTA. For the middle of the page, it's ideal to include services, about, social proof, blog posts, free offer and a final CTA. The footer is a great place for contact information, social media icons and quick links.
All of these content sections work together to illustrate your brand's story.