This summer I treated myself to a trip to Paris, France. I spent one week doing all of the classic tourist things – taking selfies with the Eiffel Tower, spending a day in Versailles and climbing to the top of the Arc de Triomphe.
It's no surprise that design is everywhere in a city like Paris. A brand that left a lasting impression on me is the one and only, Ladurée. This timeless French brand beams with elegance, luxury and history.
Target Market: Lovers of fine French cuisine.
- Meringues & Marshmallows
- Jams & Honeys
- Scents - Perfumes & Candles
Primary colours: Gold, pastel green and blush pink.
Primary Typography: Transitional serif with an inline stroke accompanied by a classic script and traditional serif.
Isn't it lovely?
In case you didn't already know, you don't have to go to Paris to experience Ladurée first-hand. If you are a Canadian like me, there are three locations to choose from – two in Vancouver and one in Toronto. However, I highly recommend a true Parisian Ladurée experience!