2849 Petawawa Blvd, Petawawa Ontario

Ladurée logo with elaborate wreath and pastel green

This summer I treated myself to a trip to Paris, France. I spent one week doing all of the classic tourist things – taking selfies with the Eiffel Tower, spending a day in Versailles and climbing to the top of the Arc de Triomphe. 

It's no surprise that design is everywhere in a city like Paris. A brand that left a lasting impression on me is the one and only, Ladurée. This timeless French brand beams with elegance, luxury and history.

Target Market: Lovers of fine French cuisine.

Top Products:

  1. Macarons
  2. Pastries
  3. Chocolates
  4. Tea
  5. Meringues & Marshmallows
  6. Jams & Honeys
  7. Scents - Perfumes & Candles

Primary colours: Gold, pastel green and blush pink.

Ladurée logo with pastel green pink and gold foil

Primary Typography: Transitional serif with an inline stroke accompanied by a classic script and traditional serif. 

Isn't it lovely?

In case you didn't already know, you don't have to go to Paris to experience Ladurée first-hand. If you are a Canadian like me, there are three locations to choose from – two in Vancouver and one in Toronto. However, I highly recommend a true Parisian Ladurée experience!