Colour works with typography and illustrations to create primary branding elements. We recommend choosing around 3 to 5 colours to use for your logo, website and more. Using the same selected colours maintains consistency throughout your brand, making it more recognizable to your following.
Take a look at some beauty nature-inspired colour schemes that you might just need for your brand!
It's important to choose colours that ensure visual harmony and contrast each other. As a result, you will likely end up with 1-2 darker colours, 1-2 mid-range colours and 1-2 light colours for your brand. Once you've chosen colours, look at all the combinations between two colours and see if they work well together. If they all do, your colour selections are solid. If not, you may want to look at some more options.
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